Untranslate had the pleasure of providing translations for the websites and online stores of two esteemed e-commerce clients. Through our expertise and knowledge, we were able to help these digital retailers strengthen and expand their presence on the Belgian and international market. Discover how our translators navigated technical complexities while handling large volumes!
For a Belgian hygiene supplies wholesaler and a leading retail collaborator with a wide range of products for amateur bakers, animal lovers and versatile handymen, Untranslate translated the Dutch-language online stores and websites into French.
Large volumes and pressing deadlines
The foremost challenges with these translation assignments were the significant volumes, limited budgets and pressing deadlines. One project involved nearly 320,000 words to be translated in less than six months. In the other project, our translators had to provide each product on the online store not only with a name, but also with a series of unique selling points (USPs), a product description and SEO text.
Consistency
A team of multiple translators and reviewers were brought together to enhance the productivity. While the involvement of multiple specialists proved particularly interesting in relation to efficiency, it also brought an additional challenge: for instance, it was significantly more challenging to ensure consistency between translations when different people were working on the same project. Thus, we set up a closely coordinated internal collaboration, with frequent and clear communication as a foundation.
We meticulously logged specific terminology into a dedicated database seamlessly integrated into the online translation platform we used, and enlisted additional tools for systematically ensuring consistency. Furthermore, we also helped to simplify the descriptions pertaining to different suppliers. This enabled us to identify and highlight certain ambiguities and inaccuracies in the source text.
Seamless export and integration
Untranslate’s translation tools can handle any CMS export format, including the most complexed one. Consequently, the provided files could be effortlessly transformed into a readable and practical output. After translation, the content of the online store had to be seamlessly integrated into the Product Information Management (PIM) system. The client’s technology partner, Master Data Partners (like Untranslate, a company within The Cronos Group), was responsible for exporting this content, which was subsequently imported and seamlessly published in the target language. Untranslate and Master Data Partners’ project managers collaborated closely throughout every phase of the translation process, culminating in a successful and flawlessly optimised project.
Precise and convincing descriptions
As the unquestioned leader in language services, we offer our clients numerous and substantial advantages. Thanks to our expert translators, they can swiftly conquer the market with precise and convincing product descriptions perfectly tailored to their customers’ native langauges. The outcomes of this cooperation are undisputable: a significant increase in revenue and fully satisfied customers.
A success story
By choosing Untranslate as a language partner, our clients enjoy numerous competitive advantages:
- Fast market expansion: Our fast, efficient translation services enable our clients to introduce their products to new markets in record time. This means they can capitalize on commercial opportunities without any delay, while offering their local customers a personalised shopping experience.
- Compelling product descriptions: Our experienced translators capture the essence of each product, crafting descriptions that highlight its distinctive features. By precisely translating USP’s (unique selling points) and key messages, we empower our clients to persuade their consumers in their native languages.
- Consistency and quality: As guardians of terminology, we ensure terminological consistency accross all translations. Through our rigorous approach and the use of cutting-edge tools, we guarantee consistent translation quality, strengthing our clients’ reputation in the market.
- Transparent communication: We value smooth and open communication with our clients. Our project team collaborates closely with you at every stage of the translation process, ensuring you are kept informed of progress and responding to your specific questions and requests.
- PIM integration: We understand the importance of seamless integration between translations and our customers’ PIM systems. Our technical expertise ensures that our translations integrate seamlessly with your PIM system so that product information can be updated promptly and accurately.
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